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United Arab Emirates - Laws and Regulations

Laws and regulations for SMS in UAE

Mobile country code (MCC)

  • 424

International dialling prefix

  • 971

Major carriers

  • Etisalat

  • Du

SMSGlobal supported

  • Long Code- No

  • Short Code- Yes

  • Sender ID- Fixed AlphaNumeric. Preregistration required.

One-way communication

  • Yes

Two-way communication

  • Yes, via short code or SMSGlobal shared numbers.

Opt-in requirements

  • Subscribers should opt in to receive messages.

Opt-out requirements

  • All marketing and promotional messages need to include an opt-out feature by sending a word such as "STOP" to a 4-digit short code.

Message content

  • Content related to the following is not permitted:

    • Religion

    • Adult themes

    • Race

    • Gambling

  • Promotional messages may be sent only between 7am - 7pm. Promotional message content and Sender ID must be pre-approved before sending.

Message format supported

  • Unicode - Yes

  • Concatenated messages - Yes

Delivery receipts (DLR) supported

  • Yes

Useful regulatory links