Philippines - Laws and Restrictions
Laws and regulations for SMS in Philippines
Mobile country code (MCC)
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515
International dialling prefix:
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63
Major carriers:
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Digital Mobile
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Globe Telecom
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SMART Gold
SMSGlobal supported:
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Long Code - Yes
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Short Code - No
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Sender ID - Fixed AlphaNumeric. Preregistration is required.
One-way communication - Yes
Two-way communication - Yes (via long code).
Opt-in requirements:
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Only subscribers who have given prior consent or have specifically opted-in to receive messages can be sent commercial and promotional advertisement messages.
Opt-out requirements:
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Opt-out instructions must be included in all promotional messages. Regular opt-out instructions shall be sent once a week for daily subscriptions or once a month for weekly subscriptions.
Message content:
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Sender IDs containing the words "TEST", "MESSAGE", and "SMS", along with all of its permutations, are not allowed.
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Sender IDs that portray other networks like "SMART" and "SUN" along with all of its permutations (e.g. SMARTMONEY, SUNCELL, SMARTLIVE, etc.) are not allowed.
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Numeric Senders and International Senders are also not allowed.
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Adult content or mention of alcohol, drugs, gambling, politics or tobacco is prohibited.
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Messages containing information on financial loans, real estate offers, products or service promotions and sometimes even content about elections and other political propaganda is considered spam.
Message format supported:
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Unicode - Yes
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Concatenated messages - Yes
Delivery receipts (DLR) supported - Yes
Useful regulatory links:
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National Telecommunications Commission - www.ntc.gov.ph