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Kenya - Laws and Regulations

Laws and regulations for SMS in Kenya

Mobile country code (MCC)

  • 639

International dialling prefix

  • 254

Major carriers

  • Airtel Kenya

  • Econet

  • Safaricom

  • Orange Kenya

SMSGlobal supported

  • Long Code- No

  • Short Code- Yes

  • Sender ID- Fixed Alpha. Preregistration required.

One-way communication

  • Yes

Two-way communication

  • Yes, via short code.

Opt-in requirements

  • Subscriber consent and opt-in is a must for promotional messages.

Opt-out requirements

  • Options must be included for customers to opt out of receiving marketing messages.

Message content

Content related to the following are not permitted:

  • Adult themes

  • Cross network advertising

  • Religion

  • Politics

  • Gambling

  • Betting

Message format supported

  • Unicode - Yes

  • Concatenated messages - Yes

Delivery receipts (DLR) supported

  • Yes

Useful regulatory links