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Ireland - Laws and Regulations

Laws and regulations for SMS in Ireland

Mobile country code (MCC)

  • 272

International dialling prefix

  • 353

Major carriers

  • Vodafone

  • O2

  • Meteor

  • Three

SMSGlobal supported

  • Long Code- Yes

  • Short Code- Yes

  • Sender ID- Fully dynamic

One-way communication

  • Yes

Two-way communication

  • Yes, via short code or long code

Opt-in requirements

  • Subscribers should opt-in to receive marketing messages

Opt-out requirements

  • Options must be included for customers to opt out of receiving marketing messages.

Message content

  • Include clear and accurate information about the person of business that is responsible for sending the SMS message.

Message format supported

  • Unicode - Yes

  • Concatenated messages - Yes

Delivery receipts (DLR) supported

  • Yes

Useful regulatory links